Calorie cutback: Progress report on 2010 commitment to reduce calories in the marketplace
June 5, 2013
On May 30, the Bipartisan Policy Center (BPC) and the Healthy Weight Commitment Foundation held a webcast to review the progress of companies offering healthier options to consumers.
At a White House event in May 2010, 16 food and beverage companies stepped forward and made a commitment to reduce calories in the marketplace by 1.5 trillion by 2015, with an interim goal of a one trillion reduction by the end of 2012. This was an early commitment made to the Partnership for a Healthier America, a nonprofit founded in 2010 that is led by some of the nation’s most respected health and childhood obesity advocates. First lady Michelle Obama is an honorary chair of the organization.
The webcast examines progress these companies have made toward reaching their goals and highlights their leadership in providing more portion-controlled products; changing recipes to meet calorie goals; and providing more low- and zero-calorie options.
The webcast features:
- Hank Cardello
Senior Fellow & Obesity Solutions Initiative Director, Hudson Institute
- Lisa G. Gable
President, Healthy Weight Commitment Foundation
- Sec. Dan Glickman
Former U.S. Secretary of Agriculture
Senior Fellow, BPC
Co-chair, BPC’s Nutrition and Physical Activity Initiative
- William C. MacLeod
Partner, Kelly Drye & Warren LLC
- Tracy Orleans, Ph.D.
Senior Scientist, Robert Wood Johnson Foundation
NCCOR Steering Committee member