Assessing the Children’s Food and Beverage Advertising Initiative 

October 21, 2021

The National Collaborative on Childhood Obesity Research (NCCOR) is partnering with the Rudd Center for Food Policy and Obesity and RTI International to host a Connect & Explore webinar. The webinar will review the impact that the Children’s Food and Beverage Advertising Initiative (CFBAI) has made since its inception in 2006. CFBAI is a voluntary industry initiative in which companies commit to featuring only foods meeting specific nutrition criteria in advertising directed primarily to children under age 12. Recent changes in the initiative strengthened the nutrition standards and definition of child-directed advertising.  

This Connect & Explore webinar is based on the recently released report from RTI International, Assessing the Public Health Impacts of the Children’s Food and Beverage Advertising InitiativeIn addition, researchers from the Rudd Center for Food Policy and Obesity will discuss findings from a 2017 report on the effectiveness of industry self-regulation in promoting healthier choices in child-directed advertising. 

Join us on November 10, 3-4 p.m. ET to hear from lead researchers from the Rudd Center for Food Policy and Obesity and RTI International: 

  • Jennifer Harris, UConn Rudd Center for Food Policy and Obesity  
  • Frances Fleming, UConn Rudd Center for Food Policy and Obesity      
  • Mary Muth, RTI International 

For more information about NCCOR Connect & Explore webinars and to sign up for the November 10 webinar, please visit the NCCOR website at www.nccor.org.  The event is free, but attendance is limited, so register today!

Please tell a colleague and share this information on your social networks using the hashtag #ConnectExplore. We will live-tweet the event, so be sure to follow the conversation at @NCCOR. For those who cannot attend, the webinar will be recorded and archived on www.nccor.org.    

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The National Collaborative on Childhood Obesity Research (NCCOR) brings together four of the nation’s leading research funders—the Centers for Disease Control and Prevention (CDC), the National Institutes of Health (NIH), the Robert Wood Johnson Foundation (RWJF), and the U.S. Department of Agriculture (USDA)—to address the problem of childhood obesity in America.   

Contact: nccor@fhi360.org   

 

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