Duke-UNC USDA Center for Behavioral Economics and Healthy Food Choice Research (BECR) seeks brief proposals for the 2016 Special Solicitation WIC Grants that draw on behavioral economics theory to develop and test strategies for improving the WIC shopping experience. BECR will award up to 3 grants ranging from $20,000 to $50,000 (based on the availability of funds) to teams of researchers to investigate strategies to improve the WIC shopping experience that are based on behavioral economics theory. Funding will span a 12-month period.

Proposals should include clearly presented ideas for innovative interventions, based on behavioral economics theory, that are feasible given the current food environment and consistent with WIC program regulations.  Potential methodologies could include small-scale experiments conducted with individuals who are representative of WIC shoppers (for example, a test of response to different formats for identifying WIC products); field experiments in appropriate settings such as WIC-approved retailers or WIC clinics; or “big data” approaches. Outcomes of interest include assessment of how improvements in WIC program effectiveness, defined by such factors as improved WIC shopper satisfaction, program retention, and increased WIC food redemption, are balanced with food cost management.

Following the initial application process, selected applicants will be requested to submit a full proposal including a detailed project narrative. Late proposals will not be reviewed. More information can be found in the Request for Proposals or the recent report about this topic. The deadline for brief proposal receipt is Friday, August 12, 2016 by 5:00 pm ET. Future funding opportunities will be posted on the BECR website.

Receipt Date: August 12, 2016 by 5:00 pm ET
Total Awards:
Up to 3 grants ranging from $20,000 to $50,000.
  • Applicants can be researchers at institutions of higher learning, private research enterprises or state or local public health agencies. Funds will be granted as sub-awards to the applicant’s institution.
  • Applicants are encouraged from a broad range of disciplines including, but not limited to, economics, public health, nutrition, marketing, business, psychology, medicine, or a related field.
  • The BECR Center embraces diversity and inclusion across multiple dimensions, such as race, ethnicity, gender, disability, age, sexual orientation and identity, and socioeconomic status.
  • Applicants must be based in the United States or its territories.
  • Applicants should demonstrate an understanding of behavioral economics and its application to healthy food behavior.

Never miss a newsletter

We are social

Check us out on Facebook, LinkedIn,
Twitter and YouTube