Infographics can be a powerful way to share your data and research. According to this Harvard Business Review article, “A great infographic is an instant revelation. It can compress time and space. … It can illuminate patterns in massive amounts of data. … It can make the abstract convincingly concrete.”
Best of all, anyone can create an infographic to depict their research. Here are a handful of tips and resources to begin creating infographics today:
- Tell a Meaningful Story: What’s most striking about your data? What are the key points? Part of the power of infographics is their ability to communicate a single, cohesive story. To find your story and how to make it meaningful to your audience, try using these social math strategies. Social math is the “practice of making large numbers comprehensible and compelling by placing them in a social context that provides meaning.”
- Simplify: Don’t weaken your message with too many data points and graphics. Be succinct—stick to only the main points of your story—and use eye-catching graphics to illuminate your main points.
- Organize: Your most important information should be the first thing your audience reads. Put this information at the top of the infographic or make it the largest piece of information.
- Get Inspired: From layouts to key messages, check out Information is Beautiful, Flowing Data, Daily Infographic, and Visual.ly.
- Create: Free infographic creators available online provide free, customizable templates to build infographics. Creators include Piktochart, Easel.ly, Infogr.am.
- Share: Make sure your audience sees your infographic. Upload and share your infographic on multiple social media platforms ranging from LinkedIn to Twitter, include it in your presentations, and post it to your website.