Using Behavioral Economics to Promote Healthier, Economical Food Choice by Low-Income Consumers

Purpose: The BECR Center seeks proposals for Healthy Food Behavior Research Grants that draw on behavioral economics theory to develop and test strategies for improving food choice behavior in low-income populations, particularly SNAP participants, using field experiments that leverage existing research activities. Policy relevant research projects related to SNAP participants that employ behavioral economic strategies in the food retail environment, are encouraged.  In particular, we are interested in approaches that could feasibly be scalable, possibly via such strategies as integration into the USDA SNAP-Ed program.  SNAP-Ed operates in all U.S. states and promotes healthier food purchasing by SNAP and SNAP-eligible households via a range of strategies which can include retail interventions that meet its program guidelines.1, 2 We are also interested in research to test the feasibility and effectiveness of larger-scale implementation of a strategy previously shown to be efficacious in a smaller-scale experiment.
Receipt Date: June 9, 2017 by 5:00 pm EST
Total Awards: 2 grants up to $50,000 each
Eligibility: Applicants can be researchers at institutions of higher learning, private research enterprises, state or local public health practitioners, and programmatic staff. Funds will be granted as subawards to the applicant’s institution. Applicants are encouraged from a broad range of disciplines including, but not limited to, economics, public health, nutrition, marketing, business, psychology, or a related field. Applicants must be based in the United States or its territories.