Webinar highlights opportunities to leverage The Weight of the Nation

A new webinar from Kaiser Permanente and the Michael & Susan Dell Foundation highlights the ways grantmakers in health, sustainable agriculture, and related fields can help spread the word about “The Weight of the Nation,” a national campaign aimed at combating obesity.

“The Weight of the Nation” is a comprehensive public awareness campaign designed to accelerate efforts to prevent and eliminate obesity across the United States. The campaign centerpiece is a four-part film series scheduled to air on HBO May 14-15. Each film examines the obesity epidemic from a unique point of view, from “Consequences” and “Choices,” to “Children in Crisis” and “Challenges.”

Funders, grantmakers, and other interested health organizations can help amplify the campaign’s message by:

    • Endorsing the campaign through Facebook and Twitter
    • Using the national focus of the campaign to accelerate local agendas and the work of grantees
    • Issuing media releases that point to local solutions and grantee success stories
    • Hosting a screening
    • Ensuring grantees and local partners are on

The webinar also includes a potential format for hosting a screening event.

View the full webinar presentation slides here

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