Marketers of sugary drinks still target U.S. children

December 8, 2014

By Anjali Athavaley U.S. children and teens are seeing fewer TV commercials for sugary drinks, but they remain a prime target for marketers through product placement, social media, and other means, according to a report released on Nov. 19. The study, conducted by researchers at the Yale Rudd Center for Food Policy & Obesity, said […]

Read more >

To encourage kids to eat more vegetables, don’t focus on the health benefits

August 1, 2014

By Kathleen Lees A healthy diet remains an essential part of a child’s development. However, many children might not be so eager to pick up a piece of broccoli. Of course, they’d much rather have some candy or cake. But is it all just about the taste? A recent study published in the Journal of […]

Read more >

Family TV saturated with junk food ads

May 30, 2014

Researchers from the University of Liverpool have found that young people are exposed to advertisements that promote unhealthy food during primetime TV, which are normally banned from children’s programming. An analysis of more than 750 ads found that almost one in four TV ads shown between 8-9 p.m. were for food, and it was possible […]

Read more >

NCCOR Member Meeting panel offers insights

April 14, 2014

The most recent National Collaborative on Childhood Obesity Research (NCCOR) Member Meeting, held on April 3, featured a lunchtime panel to discuss possible factors contributing to recently reported childhood obesity declines and related topics. The event sparked an engaging discussion among members as the panel offered thoughts on what areas the Collaborative might focus on […]

Read more >

NCCOR members contribute to new research that shows major food companies have cutback on calories

January 13, 2014

Sixteen of the nation’s leading food and beverage companies have cut 78 calories out of an American’s daily diet according to a new study funded by the Robert Wood Johnson Foundation (RWJF). This is the result of a five-year (2007-2012) reduction in sales of food and beverages totaling 60.4 trillion calories. The data collection and […]

Read more >

Rudd Center webinar explores how to use strategic science to influence public policy

December 31, 2013

The Rudd Center for Food Policy & Obesity recently held a webinar demonstrating how to use strategic science to affect policy outcomes that promote healthy behaviors. The webinar, “Case studies in strategic science to inform public policy,” outlines the steps to effectively conduct research and disseminate findings to enact change. The webinar also showcases three […]

Read more >

Sports superstars endorse sugary, fatty foods

October 17, 2013

When Miami Heat star LeBron James isn’t scoring baskets, he’s busy — selling soda, sports drinks, and fast food. But James isn’t alone. In a new study, many top U.S. athletes, from Peyton Manning to Serena Williams, were all over television promoting food and drinks, most of which aren’t very healthy. “We see these people […]

Read more >

Junk food makers target kids with free online games, study says

October 16, 2013

By Kathleen Doheny Free online games promoting food products tend to emphasize high-fat or sugary products, according to researchers who looked at 143 websites marketing foods to children through the interactive games, known as “advergames.” Featured foods tended to be low in multiple nutrients or vitamins and high in calories, sugar, and fat, said study […]

Read more >

Alliance for a Healthier Generation and McDonald’s announce groundbreaking CGI commitment to promote balanced food and beverage choices

October 4, 2013

McDonald’s is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers’ access to fruit and vegetables and help families and children to make informed choices in keeping with balanced lifestyles. President Bill Clinton, founder of the Bill, Hillary & Chelsea Clinton Foundation, Don Thompson, […]

Read more >

Kids’ fast food ads promote toys over burgers, study finds

September 4, 2013

By Amir Khan If your kid is clamoring for a Happy Meal, he may be more interested in the toy than the burger, according to a new study published in the journal PLOS ONE. Researchers from the Geisel School of Medicine at Dartmouth College in New Hampshire found that fast food advertisements aimed at kids […]

Read more >