Research Roundtable III: Food Advertising and Marketing to Children and Youth

FHI 360, Washington, DC

April 4-5, 2011


Co-hosted by the Robert Wood Johnson Foundation (RWJF) and the National Collaborative on Childhood Obesity Research (NCCOR), this Roundtable will:
Assess progress on the 2006 Institute of Medicine (IOM) committee recommendations.

  • Which of the 2006 IOM recommendations have been adopted by the food and beverage industry, media and entertainment industry, government regulatory agencies, and the research community?
  • Which of the 2006 IOM research, practice, and policy recommendations remain to be accomplished?
  • What are the best measures for tracking our progress going forward?

Identify and discuss those policy research priorities with the greatest potential to reduce children’s exposure to unhealthy food marketing and help to reduce the prevalence and disparities in childhood obesity rates.

  • What are the top priorities for research that will advance food marketing policy in the next 3-5 years? What are the most important gaps to fill?
  • What methods are needed to evaluate and track digital marketing and multicultural target marketing?
  • How can we enhance networking and dialogue between researchers, policy makers, and advocates?

Propose and discuss ways to continue and enhance collaboration and networking among researchers, policy makers, and advocates over the next several years.

  • How can we facilitate ongoing networking among Roundtable members and expand it to other food marketing researchers?
  • How can we accelerate research progress and magnify research impact?
  • How can diverse research funders best collaborate going forward?


April 4

5:30pm–8:00 p.m.Dinner
Welcome and Introductions
Tracy Orleans
, RWJF Senior Scientist
Todd Phillips, NCCOR DirectorDinner Panel:  Inter-Agency Work Group Recommendations on Nutritional Standards for Foods Marketed to Children: What’s Next?Moderator: David BrittPanelists: Bill Dietz and Margo Wootan

April 5

8:00–8:30 a.m.Breakfast
8:30–9:00 a.m.Welcome and Meeting Overview
Tracy Orleans, RWJF Senior Scientist
Ellen Wartella, Northwestern University
9:00–10:15 a.m.Session I: Lessons for the Future from Where We’ve ComeThis session will summarize and review progress since the IOM 2006 Food Marketing Report. Among the questions to be addressed are: How can we move on recommendations that have not been addressed since 2006? What recommendations hold the greatest promise for high impact on the childhood obesity crisis in the next 3-5 years, for impact on disparities in childhood obesity? Which new marketing practices in 2006 most need to be addressed in future research? What are good indicators of our progress going forward?Moderator: David BrittPresenter: Vivica KraakRespondents: Michael McGinnis IOM and Linda Meyers IOM
10:15–10:30 a.m.Break
10:30–12:15 p.m.Session II: Highlights of Cutting-Edge New Research on Food Marketing PracticesHow have new findings since 2006 changed the trajectory and landscape of unhealthy food marketing to youth? How well is research keeping up with changes in marketing technology and practices? What are we learning about disparities in marketing exposure and impact? What are the priorities for finding policy solutions and informing policy progress in the next 3-5 years? What indicators can help guide and track our work?Moderator:  Mary Story, Healthy Eating Research, U of MinnesotaPanelists:  
Jennifer Harris, Rudd Center, Yale University
Kathryn Montgomery, American U/Jeff Chester, Center for Digital Democracy [handout]
Shiriki Kuminyika
, U of Pennsylvania
Lisa Powell, U Illinois at Chicago
Karen Glanz, U of Pennsylvania
12:15–1:45 p.m.Roundtable LuncheonKeynote Address – Looking Ahead: Evidence Needed to Inform Effective Policy and RegulationDavid Vladeck, JD, Director, FTC Bureau of Consumer Protection
1:45–2:45 p.m.Session III: Setting Research Priorities to Support Children’s Food Marketing Policies and Practices in the Next 3-5 YearsWhat are the most important gaps in current research that need to be addressed going forward? What kinds of research hold the greatest promise for impact on public demand and policymaker support for policy action at the national, state and local levels? What research is needed to monitor and strengthen industry self-regulation and positive industry action? How will we know if we are making headway?Moderator: Ellen WartellaPanelists: 
Kelly Brownell, Rudd Center, Yale University
Samantha Graff, National Policy and Legal Analysis [handout]
Dale Kunkel
, U Arizona
Hank Cardello, Hudson Institute
2:45–3:30 p.m.Session IV:  NCCOR Research InitiativesWhat kinds of food marketing-related research or capacity-building initiatives are government NCCOR members funding? Planning? Most interested in?Moderators:
Rachel Ballard-Barbash
NIH, Terry Huang NIH, Laura Kettel-Khan CDC, Molly Kretsch USDA, Tracy Orleans, RWJFRobin McKinnon, NCI
Layla Esposito, NICHD
Bill Dietz, CDC
Joanne Guthrie, USDA [handout]
3:30–4:15 p.m.Session V: Moving Forward and Staying ConnectedThis session will outline tools and strategies for continuing the networking among Roundtable participants and others, including research repositories, ongoing conference calls, working groups, webinars, and convenings.Moderator: Ellen Wartella Presenters: 
Mary Story – Healthy Eating Research
Lori Dorfman/Margo Wootan – Food Marketing Working Group
Sam Graff – National Policy and Legal Analysis
Todd Phillips – NCCOR
4:15–4:30 p.m.Wrap-Up: David Britt, Ellen Wartella, Tracy Orleans
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